It is no secret that The Ultimate Fighting Championships or UFC is the largest MMA organization in the world and Bellator MMA is a somewhat distant second. Also no secret to fight fans is the intense rivalry, if not borderline hatred UFC president Dana White, and Bellator CEO and founder Bjorn Rebney have for each other. And in a sport based almost entirely on rivalry, competition and one-uppance, their distaste for each other seems like a natural progression to some. Inevitable even.
I for one however, do not feel that way. I believe that there is room enough for them both, and additionally, they benefit each other. Wasting no more time or keystrokes, let's get into it, shall we?
1.) Don't bite the hand that feeds- This must be a joke or typo, right? No. Truth is, as much as Bellator tries to separate itself from the UFC, they have recently started signing UFC washouts. And though this may seem like a hypocritical move on their part and as much as they've been lambasted in the media for it, it is actually quite the business savvy move. The casual fan is the gasoline that powers the engine of the still growing MMA industry. Attracting casual fans with highly recognizable fighters, albeit past their primes, will at least get more eyes on their venture into the realm of PPV shows. And once those eyes are there, they may like the whole package and return even if they don't see a former UFC fighter on the next card.
That's great, but why should the UFC care? Because they will do the same. They've already signed former Bellator standout Hector Lombard as well Jessica Eye. Their bid for Eddie Alvarez failed, but they will likely land Ben Askren eventually. By absorbing the best talent from other organisations, the UFC can continually claim that their roster is home to the elite.
2.) It's lonely at the top- As mentioned previously the UFC is indeed the largest MMA organisation in the world. And perhaps yes, if all other MMA organizations ceased to exist, the UFC will march on largely unaffected. However, the number one spot is probably more satisfying than say...the only spot. The existence of inferior brands can only make the UFC brand worth that much more. As for Bellator MMA, playing second fiddle to the UFC can't be pleasant, but it has forced them to be more creative. The tournament style is certainly cool and if nothing else, is certainly more objective for creating title contenders than White's declarations.
3.) They are both passionate about MMA- Regardless of their many differences, Rebney and White both share a passion for mixed martial arts. It is their combined love and dedication to the sport that will continue to push MMA further away from the bloody memories of the days when the sport was oft-compared to "human cockfighting". While the UFC may enjoy the fact that many casual observers don't even know the difference between "MMA" and the the UFC as a brand it is important to the legitimacy of the sport that people understand that difference. The success of a "second rate" organization like Bellator will go a long way to making that happen.
4.) United they could stand- Remember when Frank Mir was supposed to face Daniel Cormier in Strikeforce? That fight was getting quite a bit of buzz, and though they would eventually face off in the UFC, it just didn't have the same novelty and luster. If Bellator MMA and the UFC played nice, the potential crossover opportunities would be a promotional godsend for both companies. Admittedly maybe a little more so for Bellator than the UFC, but still.
5.) Strength in numbers- As it is right now, all rules that govern MMA are dictated by the respective athletic commissions. Dana White is the biggest and most obnoxious voice campaigning change. Now imagine a world were Rebney and White stood united. Their considerable influences combined would yield such incredible power that a hole might be torn in the very fabric of the universe. Or not, but you get the point.
What's your take on the White-Rebney feud? Is White right about Bjorn Rebney? Is he in fact scum? Sound off in the comments below and be sure to subscribe,
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